Sand Disintegration

Make [TEXT] out of sand in wide, heavy block capitals over a dusky desert scene: deep indigo-brown sky, a warm glow at the horizon and soft dune silhouettes. Open with a gust blowing thousands of ocher, sienna and cream grains in from the left that swirl and pack into the letters, left letters first. Hold on the solid word, grainy like sandstone with a softly lit top edge, while thin wind streaks drift past. Then the word crumbles along a ragged front moving left to right: grains break loose, lift and swirl away to the right on the wind, fading as they spread, until the frame is empty; loop. Particles should be tiny squares, thousands of them, with a little turbulence.